|Wireless Infotainment Positions the Mobile Phone as the
Revenues to Reach $7.2 Billion by 2008 According to Alexander Resources
DALLAS, Texas, January 6, 2004 - Not only are wireless Infotainment services expected to generate worldwide revenues of $7.2 billion by 2008, but their success can make the mobile phone, more than ever, the indispensable tool for modern living. These are some of the key findings from a new research report: "Mobile Infotainment: News, Travel & Information", now available from Alexander Resources, a leading research, consulting and education firm specializing in wireless communications.
According to the report, Infotainment encompasses Personal/Peer-to-Peer and Third Party services which are designed to support and enhance a user's daily life, while on the move. Personal/Peer-To-Peer services include Personal Data/Management, SMS and MMS messaging applications. Third Party services include three subsegments: Mobile News, Sports and Weather Services, Mobile Travel Services and TV, Celebrity, Financial & Other Services.
By supporting rather than competing with actual entertainment services, by improving the way subscribers communicate and manage their lives, by building on highly successful services and technologies such as text messaging, and by focusing on user's needs while on the move, Infotainment can make the mobile phone the focal point of a user's life. This increased reliance on the mobile phone is vital to the mobile industry as a whole and to its future profits, potentially positioning Infotainment as the cornerstone for future non-voice and voice-adjunct mobile services.
The report forecasts worldwide revenues for wireless Infotainment to grow from $1.5 billion in 2005 to $7.2 billion in 2008. To reach these revenues the market must first overcome some significant hurdles. These include market pricing, user willingness and ability to pay, the need for enhanced carrier billing systems, and improved security and privacy measures.
Additional information on this new report can be found at: http://www.alexanderresources.com/reports/Report 20/index.html or by contacting Alexander Resources at Reports@AlexanderResources.com or calling 972-818-8225.
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SOURCE: Alexander Resources