Customized Research Questionnaire

This structured questionnaire will help you detail your needs for customized research. We will use this information to prepare a research proposal for you. All information you provide us will remain strictly confidential, will not be disclosed in any form to any any other organization and will be used for no other purpose than to prepare a proposal for you. Complete and thorough answers to the following questions will allow us to address your information needs quickly and effectively.



Today's date
Name:
Title:
Company:
Street Address:
City:
State/Province:  Zip/Postal Code:
Country:
E-Mail Address:
Phone:  Fax:
Required Response Date:

Company web address:


1. How did you hear about Alexander Resources?


2. Describe in detail your product or service, and the market you are interested in, for this research.
Please note if this is a new market or application.


3. Identify the overall objectives for this research: (Check all that apply.)
 Market evaluation for new product
 Support of a business plan
 Expand into new markets
 Counter-attack the competition
 Introduce new products and services
 Obtain competitive profiles or competitive evaluation of a new or existing market
 Other


4. Who in your company will use the research information results and how?


5. What business decisions will be affected by and/or based on the research results?


6. What measurements and analysis needs to be made?

    A. Market Measurements and Analysis  (Overall market data analysis—check all that apply.)
  1. Market size: Dollars       Units
  2. Market history: Dollars       Units
  3. Market forecast: Dollars       Units
  4. Forecast period: Three years       Five years       Other
  5. Market segmentation:   By application        by geography        by product technology   
                                        Other  
  6. Market trends  
  7. Market strategy analysis  
  8. Pricing trends  
  9. Distribution channels  
 
    B. Industry Analysis  (Check all that apply.)
  1. Technology trends  
  2. Structure of industry  
  3. Barriers to market entry  
  4. Government & regulatory issues  
  5. Identification of customer types/segments  
  6. Key success factors  
  7. Other    Describe:  
 
    C. Competitive Measurements and Analysis  (Check all that apply.)  
  1. Identification of competitors:  Major (define below)      All        Other
                    
  2. Market share:   Dollars        Units  
  3. Pricing practices analysis  
  4. Distribution channels used  
  5. Product line description or comparison, collateral material gathering  
  6. Product development activities, R&D  
  7. Target markets/segments and applications  
  8. Strengths, weaknesses, opportunities, threats (SWOT) analysis  
  9. Other    Describe:  
    
    D. Customer Measurements and Analysis (Check all that apply.)
  1. Customer unmet needs  
  2. Customer profiles:  At market level        At individual company level  
  3. Installed base  
  4. Product replacement rate or usage patterns  
  5. Customer segmentation   Describe:
 
     E. Other Measurements
   

7. What is the geographic area of the research? (Please check all that apply and indicate specific countries.)
 United States
 Canada
 Europe
 Japan/Southeast Asia
 Latin America
 Other


8. What type(s) of information do you wish to receive from this project? (Please check all that apply.)
 Secondary information review and summary
 Competitive product literature
 Factual data only—no analysis
 Other


9. In what form should the results be provided to you? (Please check all that apply.)
 Executive summary
 Written report—qualitative analysis (specify expected length below)
 Written report—quantitative analysis (specify expected length below)
 Graphical—tables, charts only (specify expected length below)
 Oral presentation
 Diskette (check desired format)     3½-inch diskette     CD
 Other (please specify)


10. What type of response from us do you need now? (Please check all that apply.)
 Phone call to discuss research needs
 Capabilities letter—general description of our ideas for this work
 Formal proposal—comprehensive research specification, costs, etc.
 Personal meeting to present ideas or proposal


11. How soon is a response needed?
Date:

Special handling? (e.g. e-mail, fax, fax and mail, overnight, etc.):


12. What transactions do you require for the research? (Please check all that apply.)
 Teleconference to start project
 Interim report(s)—describe below
 Final written report
 Final personal presentation at your location
 Final personal presentation at our office


13. When do you need to have the final report delivered from us?
Number of weeks or deadline date:


14. At what stage are you in your consideration of this project?
 Early—Need preliminary details to develop project plan and budget for approval
 Mid—Project approved; need cost to match with available budget
 Late—Selecting a vendor to conduct project; cost, time and credentials critical


15. The cost for a given research project can vary, depending on the depth of results, size of market, number of competitors, etc. If you have budgeted this project, we would like to know the approximate size of the budget so that we can match our proposal to that figure. What is your expected budget for this work? (e.g. $10-25k, $25k-40k, etc.)?


Thank you for taking the time to complete this form. Please click on the "Submit" button below when you have filled out the entire questionnaire. We will respond to you in five business days.

 

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