Understanding RFID Systems, Technologies, Markets & Opportunities

Agenda
Main Seminar Topics
*Understanding RFID Communication Technologies
*Understanding RFID Spectrum Choices and Availability
*Understanding RFID Network, System, Tag & Reader Standards
*Understanding RFID Network, Tag & Reader Technologies
*Understanding RFID Applications, Requirements & Industry Segments
*RFID Market and Competitive Analysis

Understanding RFID Communications Technologies
  • Overview & description
  • Encoding, decoding and modulating techniques, functions and implementations
    • Basic principles and applications
    • Similarities, differences and interrelationships
    • Air interfaces
    • Communications protocols
    • Advantages & disadvantages
  • Evaluating the use of radio communications technologies in networks, systems, tags & readers
    • Data communications
  • Assessment of key marketplace and competitive advantages & disadvantages
The following electromagnetic and radio communication technologies are examined in this section:
- Amplitude modulation (AM)
- Amplitude shift keying (ASK)
- Anticollision
- Backscatter coupling
- Continuous wave (CM)
- Direct Sequence Spread Spectrum
- Double Sideband-Amplitude Shift Keying (DB-ASK)
- Frequency Hopping Spread Spectrum
- Frequency modulation (FM)
- Frequency shift keyed (FSK)
- Inductive coupling
- Listen Before Talk (LBT)
- Phase-Reversal Amplitude Shift Keying (PR-ASK)
- Pulse duration (PD)
- Pulse Position Modulation
- Phase modulation (PM)
- Single Sideband-Amplitude Shift Keying (SS-ASK)

Understanding RFID Spectrum Choices and Availability
  • Spectrum management overview
  • Overview and analysis of key regulatory organizations
    • Major activities, responsibilities, objectives and authorities
      • Allocation and licensing processes
    • Assessing role of other key players/influencers
  • Identifying and analyzing service band plans & allocations (current & planned)
    • Specifications
    • Rules and regulations
      • Emission and modulation rules
    • Planned and anticipated changes
    • Benefits & limitations
      • Key applications
      • Relation to relevant standards
  • Analysis of new technologies for improving spectrum use and expand availability
    • Software Defined Radio
      • Overview
      • Technology
      • Benefits and limitations
      • Status
  • Analysis of new regulatory and management mechanisms for improving spectrum use and expanding availability
 
The following regulatory organizations, spectrum bands and rules are examined in this section:

Spectrum Bands, Rules & Regulations
- ISM Unlicensed and Licensed
- FCC Part 15
- 125 - 135 kHz
- 13.56 MHz
- 433.92 MHz
- 864 - 869 MHz
- 902 - 928 MHz
- 952 - 954 MHz
- 2.45 GHz
- 5.8 GHz
- Ultra Wideband (UWB)

Regulatory Organizations
- FCC
- ITU
- European Telecommunications Standards Institute (ETSI)

Understanding RFID Network, System, Tag & Reader Standards
  • Overview and analysis of:
    • Network Standards
      • Key components
    • Hardware Standards:
      • Tag/transponder
        • Key components
      • Reader/Transceiver
        • Key components
  • Review of managing and developing standards organizations
    • Major activities, responsibilities and objectives
    • Role and status
    • Key members
    • Other key players & influencers
    • Government, non-government and industry activities and relationships
  • Analysis of key standard specifications, features, functions, characteristics, capabilities and interrelationships
    • Similarities, differences and interrelationships of relevant standards
    • Planned and anticipated changes/upgrades/improvements
    • Relation to spectrum band plans & allocations
  • Evaluating implementation in networks, tags & readers
    • Key marketplace and competitive advantages & disadvantages
    • Market status: deployment and implementation
    • Gen. 1, Gen. 2 and Gen. 3 coexistence issues
 
The following standards and associated standards organizations are examined in this section:

RFID Data & Radio Standards
- ISO 11784 & 11785
- ISO 14443
- ISO 15961
- ISO 15962
- ISO 15693
- ISO 15459
- ISO 18000
- Electronic Product Code and EPCglobal

Organizations
- American National Standards Institute (ANSI)
- EPCglobal
- European Telecommunications Standards Institute (ETSI)
- International Organization for Standardization (ISO)
- International Electrotechnical Commission (IEC)
- International Telecommunications Union (ITU)
- ISO/IEC Joint Technical Committee 1 (JTC 1)
- Standards Assoc. of China (SAC)
- British Standards Institution (BSI)
- Institute of Electrical and Electronics Engineers (IEEE)

Understanding RFID Network, Tag & Reader Technologies
  • Network, Tag & Reader functional and operational overview
    • Classifications & categories
    • Examination of major technologies, features, functions, characteristics & capabilities
    • Layers
      • Application Layer
      • API Layer
      • Config/Data Layer
      • Network Layer
      • Physical Layer
  • Network Architectures and Connectivity
    • Wireless & Wired
      • Wireless LANs
      • Wi-Fi
      • WiMAX
      • IP network
    • Enterprise
    • Public
    • Private
    • Traffic implications and management
    • Application-specific, web service, or middleware protocols
  • Hardware Analysis
    • Examination of tag and reader features, functions, characteristics, capabilities and interrelationships
      • Communication and activation technology
      • Antenna
      • Memory
      • Operating frequency
      • Cost
      • Reliability
      • Information access/response rate
      • Data transfer rate
      • Accuracy
      • Anti-collision
      • Security & Privacy of information
      • Size & weight
      • Temperature & humidity
      • Lifetime/MTBF
  • Performance Analysis
    • Assessing performance, competitive and marketplace advantages & disadvantages
    • Limitations of accuracy, speed and reliability
    • Effects of frequency, power, link budget, distance/range, interference, environment, temperature, humidity, objects on:
      • Reliability
      • Accuracy
      • Cost
      • Data rates
      • Read/write distance
    • Interference and Obstruction Analysis: Causes & Solutions
      • Radio
        • Other tags, readers & systems
        • Other ISM devices
        • Non-ISM devices/electrical noise
      • Physical & Environmental
        • Objects/Obstructions
        • Metals & Liquids
      • Interference management solutions
  • Review of planned and anticipated changes/upgrades/improvements
    • Gen. 1, Gen. 2 and Gen. 3 transition
      • Issues and hurdles
 
The following RFID hardware components are examined in this section:

Tags/Transponders
- Non-battery active
- Passive
- Active
- Battery-assisted passive
- Read Only/Read Write


Real Time Locating
- Multi-lateration techniques & technologies
- Received signal strength
- Differential time of arrival
- GPS

Readers/Transceivers
- Fixed
- Networked
- Mobile
- Multi band/technology

Understanding RFID Applications, Requirements & Industry Segments
  • Overview & descriptions of key customer segments, requirements and applications
  • Examining the similarities, differences and interrelationships of major services/applications
  • Review of planned and anticipated changes/upgrades/improvements
 
The following Applications, Requirements and Industry Segments are examined in this section:

Applications
- Access & Security
- Animal tracking
- Asset Management
- ERP
- Logistics
- People tracking
- Supply Chain
- Theft reduction
- Transaction tracking

Industry Segments
- Aerospace
- Construction
- Defense
- Entertainment
- Freight
- Healthcare
- Manufacturing
- Packaging
- Pharmaceuticals
- Postal/Courier
- Retail/Consumer Goods
- Transportation

RFID Market and Competitive Analysis
  • Overview of the RFID Industry
    • RFID Industry Market Dynamics
    • The RFID Industry Value Chain
    • Key RFID Industry Market Segments
  • Key RFID Industry Metrics
    • RFID Industry Revenue & Unit Shipment Forecasts
      • Tags/Transponders
        • Growth
        • Revenue & Unit Shipments
      • Readers/Transceivers
        • Growth
        • Revenue & Unit Shipment
    • Hurdles to acceptance and growth
  • Evaluation of Key Vendors, Developers and Manufacturers of RFID Systems, Software, and Hardware
    • History
    • Business, Technology, Marketing, Customer, and Service Issues & Hurdles
    • SWOT Analysis
    • Market and Competitive Responses
    • Recent Mergers, Acquisitions & Divestments Analysis
    • Revenue, profit and market shares
  • The Future
    • The Internet of Things
    • Product Internet/Thing to Thing (T2T)
    • Universal readers/transceivers
 
The following Vendors, Developers and Manufacturers are examined in this section:
- Alien Technology
- Atmel
- Avery Dennison
- CCL Label
- EM Microelectronic Marin
- Escort Memory Systems
- Impinj
- Infineon
- Intermec Technologies
- MPI Label Systems
- Philips Semiconductor
- Printronix
- RF Code
- Savi Technology
- Siemens
- Symbol Technologies
- Texas Instruments
- Thingmagic
- UPM Raflatec
- Zebra Technologies

To find out more about having Alexander Resources conduct this seminar at a time and place convenient to your organization call Jeff Stone at: 972-818-8225 or e-mail: JStone@AlexanderResources.com

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