Analysis of Customer Demand and Requirements for Mobile Internet and Third Generation Wireless Products and Services

Introduction
Great excitement surrounds the future of wireless communications. Mobile Internet and Third Generation (3G) wireless multimedia products and services promise a future world of universal wireless phones, global roaming and wireless Internet access. Yet actual customer demand and price and performance requirements for these new products and services remains largely unknown.

Alexander Resources' new research report "Analysis of Customer Demand and Requirements for Mobile Internet and Third Generation Wireless Products and Services" will fill this void. It provides manufacturers and wireless carriers with the detailed information necessary to make informed and accurate business decisions about the opportunity for Mobile Internet and Third Generation wireless (MI-3G) products and services.

Overview
Mobile Internet and third generation (MI-3G) wireless multimedia products and services are intended to respond to perceived consumer demand for improved:

  • Capacity - in networks (throughput and bandwidth)
  • Convergence - in voice and data communications
  • Content - in information and entertainment services
  • Commonality- in handsets and networks
  • Consistency - in handset, services and network operation
  • Coverage - in the home, office, car and around the world.
This perceived demand is driving the development and ultimate deployment of next generation wireless networks, terminals and services that will offer universal wireless phones, high bandwidth, global roaming and mobile internet access.
The purpose of our new research report is to uncover, analyze, characterize and quantify consumer (residential and business) demand and price and performance requirements for new MI-3G products and services. Particular emphasis is on those applications and services that will create the need for high bandwidth and throughput per user.
Utilizing Alexander Resources' proprietary survey methodologies, the MI-3G research report provides detailed answers to the most important questions about MI-3G:
  • Who will use these new products and services?
  • Which products and services will have the greatest demand?
  • Which product and service features and capabilities are most important to consumers?
  • How much will consumers be willing to pay for these new products and services?
The report is intended to both challenge and quantify many of the commonly held beliefs of consumer demand for MI-3G wireless. To accurately predict demand and requirements, the report examines current and projected usage of existing products and services that are expected to drive the demand for MI-3G. These include various Internet, computer and wireless products and services. The report also examines lifestyle, behavioral, environmental and social influences and predispositions that are also expected to influence demand and requirements.
The report contains a wealth of data on MI-3G demand including: the actual survey data, statistical profiles of consumers, quantified need assessments along with detailed forecasts and product and services requirements.

Unique Analytical Approaches
The research report is unique in its approach to understanding MI-3G and accuracy in predicating its demand and requirements. First, the report uses Alexander's proprietary survey methodologies to overcome problems often associated with consumer surveys of products and services that do not currently exist (in this case MI-3G). Most surveys of future products and services ask potential consumers to directly speculate on their need, use and willingness to pay. Unfortunately without benefit of any experience with, or exposure to, the actual product or service itself, judgements by the respondents on their future need, use and willingness to pay tends to be highly speculative and therefore inaccurate. To address this problem we have developed proprietary survey methodologies that use anthropological analysis techniques. These techniques assess how certain physical and psychological needs along with economic, social and cultural influences effect and determine human behavior. They examine past behavior (purchasing, usage, etc.) along with lifestyle, behavioral, environmental and social influences and predispositions to accurately predict future behavior and needs for certain types of products and services. Secondly, to insure a comprehensive, unbiased and accurate assessment of demand and requirements for MI-3G products and services we:
  • Avoid analyzing the market based on currently proposed products and services
  • Presume that proposed MI-3G products and services do not reflect any real market demand
  • Identify specific MI-3G products and services by focusing on user needs unsatisfied by various current Internet, computer and wireless products and services (first and second generation Cellular and PCS).
  • Presume that the MI-3G products and services currently proposed do not sufficiently address the broad range of products and services actually required in the future
  • Presume that the MI-3G products and services currently proposed will miss some major market opportunities
Using these approaches, coupled with Alexander Resources' expert knowledge of planned MI-3G products and services, accurate determinations can be made of expected usage, product and service requirements and willingness to pay for MI-3G.

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In-Depth Consumer Survey The foundation of the report is a survey of 1,000 U.S. residential and business consumers (adults, ages 16+). To insure full representation of the entire U.S. population, survey respondents are selected by random digit dialing within key zip codes. The resulting sample is weighted and balanced by key U.S. demographics such as age, gender, region, occupation and education in order to project the results to the entire U.S. adult population (ages 16+). For each respondent the survey will examine and quantify :
  1. Current and projected frequency and use/consumption while in the home, vehicle or office of
  2. Specific electronic and non-electronic mediums/devices and services used to
  3. Satisfy specific physical, social, behavioral, economic and environmental needs that are expected to drive the demand for new wireless multimedia products and services
Electronic and non-electronic mediums, devices and services analyzed include:
  • Newspaper/periodicals
  • Radio
  • One way and two-way paging
  • Two way radio
  • Cellular, PCS and satellite communications services
  • Local and long distance telephone services
  • Broadcast, cable and satellite TV service
  • Internet
  • PDA/electronic assistants
  • Smart phones
  • High speed network connections (ISDN, T-1, DSL and Cable modems)
  • Electronic books
  • Gaming/gambling products and services
  • ATM/cash machines
  • Voice mail services
  • E-mail services
  • Desktop, notebook and handheld computers
Applications analyzed that satisfy specific physical, social, behavioral, economic and environmental needs include:
  • Communications
  • Dining
  • Banking & Investing
  • Personal entertainment (TV, radio, music)
  • Public entertainment
  • Personal education
  • Personal safety and security
  • Business and personal research
  • Product and service information and purchases
  • Location and travel information and directions
  • Computer applications (games, spreadsheet, word processing, desk top publishing, order processing, sales management, etc.)
For each of the above items the survey assesses:
  • Current and projected usage/spending/consumption/frequency by location/domain (home, vehicle or office)
  • Whether usage and spending has increased/decreased over the last month/six months/year
  • Whether usage and spending is expected to increase/decrease in terms of spending/usage over the last month/six months/year
  • Average time spent away from home and office
  • Average time spent driving, in a taxi, train, bus, airplane, ferry, etc.
For Internet applications/usage the survey also assesses:
  • Mean hours of residential/non-business online usage per week
  • Mean hours of business online usage per week
  • Location/Domain usage (home, vehicle or office)

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Research Report Content The report contains the results of the survey, accompanying analysis along with detailed forecasts and product and services requirements. Specifically, the report identifies, analyzes and forecasts:
  • The features and capabilities most and least important to potential MI-3G consumers
  • The consumer groups which will have the highest and lowest demand for specific planned products and services
  • The customer segments which will have the highest need and will pay the most for MI-3G
  • How much different customers segments will pay for MI-3G products and services
  • Current and future usage of computers, internet, Cellular and PCS services by the residential and business segments
  • Price and performance requirements/hurdles MI-3G must realize in order to gain market acceptance
  • Social, environmental, and behavioral issues that may impact acceptance and use of MI-3G
  • Potential MI-3G user benefits for the residential and business consumer segments
  • The MI-3G products and services which will most likely and most quickly be adopted/demanded by various consumer groups such as:
  • LAT applications using real time mobile video communications (LAT description)
  • Videoconferencing and videotelephony
  • General Wireless Web/IP access
  • Mobile e-commerce
  • Online cash/ATM, shopping, payment and banking services
  • Personal/Virtual assistants
  • Location based services
  • Wireless e-mail
  • Fax service
  • News, sports, stock market and weather information
  • Interactive games
  • Lottery and betting services
  • Audio clips on demand
  • Product/service pricing and availability
  • Physical inventory information
  • Travel information and arrangements
  • Data network access (file transfer, database/LAN access, Intranet/Internet WWW, image transfer etc.)
  • Broadcast and public information messaging
  • Application sharing (collaborative working)
  • Broadcast and public information messaging
  • SMS (short message delivery) and paging
The survey data and analysis are contained in tables and graphs with cross tabulations for each of the product, service and customer demographic categories analyzed in the survey. The report also provides demographic profiles of consumer segments grouped by differences in current and future usage, product and service requirements and willingness to pay. Survey respondents are grouped into the following demographic segments for analytical purposes: Residential:
  • Region
  • Metro classification
  • Employment (Office Worker, Telecommuter, Work-at-Home, Other, etc.)
  • Marital status
  • Number of persons living in household
  • Children at home
  • Sex of respondent
  • Age of respondent
  • Household income
  • Education
Business:
  • Job function
  • Size of organization (number of employees)
  • Organization SIC (10 codes)

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Who will benefit from this Report? In addition to enabling manufacturers and wireless carriers to capture new opportunities, increase revenue and profits, the research report will be an invaluable planning tool and information source for:
  • Market and Product Management and Planning Executives

Data will enable you to identify, prioritize, define, and develop new MI-3G products and services.

  • Marketing and Sales Management Executives

Data will enable you to plan and forecast sales and organize the necessary resources to capture future MI-3G opportunities

  • Strategic and Business Planning Executives

Data will enable you to understand the impact MI-3G will have on your organization, accurately plan future company growth and identify the best opportunities for your organization.

  • Marketing Communications Executives

Data will enable you to plan and develop advertising and promotion plans, programs and themes for MI-3G

  • Manufacturing Executives

Data will enable you to plan production of high volume MI-3G products and services

  • Research and Development Executives

Data will enable you to plan and prioritize your development schedules and resources and focus your efforts on the MI-3G products and services that will contribute most to your company's revenue and profits

  • Network Planning and Operations Executives

Data will enable you to plan and prioritize the necessary upgrades to your networks and management systems

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