Winning and Losing in Mobile Content
Report Content Overview
This report examines the economic feasibility of business critical factors within the Mobile Content industry. It demonstrates how the choice of Distribution Channel will make or break a Mobile Content Provider.
It also demonstrates how Operators who take a proactive stance in evolving these channels will stimulate long-term ARPU growth, customer loyalty and reduce Churn
Furthermore, it provides a clear business case and sales message for those servicing this industry through technological innovation or the licensing of intellectual property.
This report comprises the key elements required for developing
Winning and Losing in Mobile Content has been developed over 12 months of intensive research utilising: