Winning and Losing in Mobile Content
From Ringtones to Games to Mobile news and Information services
With low barriers to entry, the Mobile Content market has a large number of equally positioned competitors who will be seeking to leverage their assets to create competitive advantage.
The Mobile Content industry has to move from one obsessed to one becoming increasingly obsessed with effective distribution of the product to the consumer. This means assessing the potential cost savings and revenue opportunities afforded by retail, independent and operator-based distribution. Mobile Content without effective distribution channels cannot provide a sufficient return on investment.