Mobile Movies: the Market for Short Videos on Small Screens
Report Content Overview
Video is the one feature likely to motivate hundreds of millions of mobile phone users to upgrade to 3G service. It is also a poorly understood feature. The result of more than 20 in-depth interviews with operators, manufacturers, content owners, and developers. The report includes sections on applications, markets, technical challenges, and business models. More than 50 vendors are profiled.
This report is a must read for anyone involved in wireless strategy. The report also discusses complementary opportunities for Wi-Fi hotspot and emerging proximity point services.
Published Q3, 2003. 111 pages. 24 tables & figures.