Mobile Movies: the Market for Short Videos on Small Screens


Video Top Reason Wireless Subscribers Will Upgrade to 3G Nomadic

Video Users to Reach 305 Million Worldwide by 2006

The Number One reason mobile phone subscribers will upgrade to third generation wireless services is to download, stream, and swap short videos. That is one of the conclusions of this new 105-page report, Mobile Movies: the Market for Short Videos on Small Screens

The report found that a large market for short videos is emerging: mobile phone and portable computer users. To succeed, wireless operators must support both professionally and user-created video content enabling diverse personal, preview, and promotional applications.

Additional conclusions:

  1. Mobile video will gain traction in 2004 and take off in 2005. Handsets capable of playing and recording short videos are hitting the market. Third generation mobile phone and Wi-Fi hotspot services, capable of streaming live video, are rolling out around the globe. However, the supply of MPEG-4 content must rise to meet demand.

  2. Which is best: downloading or streaming? The answer depends on the application. Downloading requires more device memory and digital rights management (DRM) for security, but can be performed during off-peak hours to save money. Streaming is sometimes finicky but enables live video, requires less handset memory, and is arguably more secure.

  3. Six categories of mobile video to watch: Stay Tuned and See What I See for mobile phone service; Video Library and Video Rendezvous for Wi-Fi hotspot service; and On Location and Rent-a-Peripheral for proximity service.

  4. The film industry has long searched for a larger market for short videos. That market has finally been found. Short videos are perfect for informing, instructing, and entertaining mobile users. One operator has even produced short movies specifically for mobile users.



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