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MVNO - The New Deal |
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Table of Contents |
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| Published November 2006. 100 Pages | |
| 1 - MVNO:
definition and business models 1.1 Background 1.2 Operation and value chain • MVNO: a mobile operator with no frequency spectrum • MVNE: MVNOs’ technical service provider • MVNOs’ positioning in the mobile value chain 1.3 The three different types of MVNO • The central question of how to choose between computer infrastructures and telecom networks 1.3 The business model 2 - MVNOs’ development in the mobile industry 2.1 Current state of mobile • Concentration in the different mobile markets (Western Europe, North America, Asia) • Niche opportunities not addressed • Opportunities for value-added services - 3G - Media/entertainment companies’ and equipment manufacturers’ involvement in the market - Converging services • The state of regulation • Regulatory leverage - mobile number portability - contract life spans - simlock - handset subsidies 2.2 Weight and scope of the MVNO phenomenon • Framework data, by continent (North America, Western Europe, Asia) • Measuring the MVNO phenomenon - State of competition - Number of vendors per continent • MVNO/ESP and SP market share – Subscriber numbers • ARPU (Average Revenue Per User) - Case studies: Germany, Denmark, the UK • Retail pricing - Case studies: Belgium, Denmark, France 2.3 Framework data by country • France • Germany • Italy • Spain • The UK • USA 3 - MVNOs’ strategy 3.1 Financial strategy and key indicators • Turnover • EBITDA margin • CAPEX; tangible and intangible investments 3.2 Growth strategies • Pan-European development: negotiating power and economies of scale • Regional development: tailored to target 3.3 Strategy of the offer • Low-cost MVNO: distinction through pricing in a mass market • Niche MVNO: distinction through value-added services - community aspect: ethnicity, sport, age, social network… - business - corporate • Handset subsidies • Opening up access: driving an upheaval of media’s business model? 3.4 Pricing strategies • Low-cost MVNO: it’s all about the price • Niche MVNO: bulls eyes 3.5 Marketing strategies • Brand’s role in marketing campaigns • Budget 3.6 Distribution strategies 4 - Potential MVNOs’ strategies 4.1 Telcos 4.2 Fixed telcos 4.3 ISP – WISP 4.4 Internet companies 4.5 Other players • Media and entertainment groups • Retailers/retail chains • Financial institutions • Other: public utilities, car-makers, airlines… 5 - MNOs’ strategies 5.1 MNOs’ responses to the rise of MVNO/ESP/SP • Multibranding • Acquiring expertise • Wholesale • Fixed-mobile convergence 5.2 Impact on MNOs • Paid strategy • Structural shifts 6 - Growth scenarios 6.1 General framework • Threats and opportunities/incentives and challenges 6.2 Situation by geographical zone • North America, Western Europe, Asia 6.3 Scenarios • Scenario 1: Consolidation and development through basic services • Scenario 2: Shift towards data MVNO • Scenario 3: Limited growth or confined to pockets For each of the three scenarios: - Regulation - Organization and competition - Services and content - ARPU Key Players examined:
Countries and markets examined
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